Pocket Gamer LaunchPad is a brand new digital event to celebrate new, upcoming or updated iOS and Android games on 23-25th July across multiple sites, streams, social media and other channels. It offers a brand new way for publishers and developers to create buzz around their games to an audience of 1M+ be they recent launches, upcoming titles, significant updates to existing games. Due to popular demand we’ve also also added a new dedicated segment to promote upcoming Switch games - ‘Switch Saturday’ to the line up!
Whilst the console and PC industry have multiple editorial 'launch' events throughout the year, such as E3, Gamescom, EGLX, Rezzed etc, mobile games have never really had their own, and even when they do appear at these larger events, they are usually overshadowed or treated as second class citizens. We think this disrespect has gone on too long, especially now that the mobile games industry is by far the biggest part of the games industry (almost half the overall value and way bigger than either PC or console). We also noted that, due to COVID 19, when all events are digital, there is an opportunity to compete on a more even playing field and reach a wide audience of players wherever they are.
Obviously the event is being led by Pocket Gamer but it is also backed by the Enthusiast Gaming Network, currently the largest games media network in the world which reaches over 200M gamers p/month through its network of leading sites such as the Escapist, Destructoid, Nintendo Enthusiast and more.
We’ll run a central editorial channel on PocketGamer.com that will fill up with news, interviews, videos and more throughout the day. From 5pm-7pm (BST) each day we’ll be running a live video stream full of announcements, showcases, hands-on plays and developer interviews as well as some cool offers and giveaways. We’ll also have a live Discord chat group where players can discuss the games with each other, our team and developers themselves.
09:00 (BST) - First Stories Go Live - new updates, stories and videos throughout the day as we reveal news.
10:00 (BST) - Scheduled activity on Discord and YouTube begins
17:00 (BST) - Live Stream starts
19:30 (BST) - Live Stream posted as a recording in full and with snippets
N.B. Times are provisional and subject to change
The event will take place live throughout the days on 23-25th July. To ensure you stay up to date with the event, you need to:
> Sign up to our newsletter
> Subscribe to our YouTube channel
> Join the new Discord
N.B. By signing up you’ll also be first to know about offers and competitions throughout the LaunchPad event.
There are plenty of opportunities for Publishers and Developers to promote their game as a partner or sponsor. If you have a game that's in development that you'd like to announce, a recent launch or even a major update or offer, please fill out the details on this form and we’ll be in touch. We even have a special segment specifically for showcasing Indie developers!N.B. Any information shared here will be considered embargoed and we will NOT share this information on our channels without your permission. SIGN UP